Radio Ad Lab

Welcome to the Radio Ad Lab, an independent organization established in 2001. The Radio Ad Lab is funded by Radio industry companies to further the understanding of how Radio advertising works, to measure Radio’s effectiveness and to increase advertiser and agency confidence in Radio.

The Radio Ad Lab mandate is to improve industry understanding of how Radio advertising works and increase advertiser/agency confidence in Radio as an advertising medium.

The Committee
The Board
Other Projects

The Radio Ad Lab Studies

New: Engagement, Emotions, and the Power of Radio: A New Study of How Radio Affects Consumer Emotions
New: Radio and the Internet: Powerful Complements for Advertisers
Personal Relevance II
Radio's ROI Advantage
Synergy Study
Personal Relevance, Personal Connections

Radio Ad Lab Whitepapers (Archive)

Radio Ads and Product Sales (Published January 2003)
Estimating the Benefit of Adding Radio (Published May 2003)
Radio Effectiveness and Execution (Published March 2004)